Rent a Nanny is a babysitting service in the Netherlands. What distinguishes them are quality nannies, that are more than a babysitter. We created the on- and offline communication for this client. Both channels needed a dual function: first, attracting families looking for a Nanny and secondly recruiting suitable Nanny’s. Through comprehensive online forms both parties can sign up easily and quickly. Within a year, Rent a Nanny’s successful regional campaign consisting of billboards, posters and flyers established a large network of parents and nannies.