The Awesome Blog
All you Bottle Post Media web design clients know that we believe blogging is one of the most valuable tools to market your products and services. So this blog isn’t for you, we know you’ve directly seen how powerful this platform is. This blog is for everyone who isn’t yet blogging or doesn’t yet fully grasp the awesomeness of the blog.
Ready? Here we go: if you’re not blogging for your business, it’s time to get started or you will get left behind. Just like a website with tired and outdated web design will hurt you, ignoring the blog will too. But don’t worry, it isn’t yet another chore. It can actually be fun and you get to build trust by being a source of information. Because who knows more about your business than you? And we all like to be informed about products or services we’re interested in by someone who knows what they are talking about. Your customers will appreciate that you are the one teaching them.
Okay, perhaps the biggest value of blogging is that it’s a great marketing tool to drive traffic to your website. It’s such an easy going way to connect with customers, and to highlight your new products, services, comment on market trends, or just to share company initiatives. You have the opportunity to create relevant content for your customers. It’s great fodder for Social Media such as Facebook, Twitter, LinkedIn and Newsletters if you make your blog the foundation for all of your social media platforms.
Give your social followers a reason to click through to your website. And once your followers are on there, you can drive traffic to specific landing pages of your website by having inbound links directly in your blog articles. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is searchable on your website and other customers will see your interactions too.